2000
Catherine Hughes, managing editor
WVNY, ABC22 News
Hughes joined WVNY last year to help launch
the stations most expansive coverage in its 30-year history: half-hour
newscasts at 6 and 11 p.m., seven days a week. Hughes served as WCAXs
Rutland Bureau Chief for 15 years prior to being enlisted at ABC22.
VMD: How would you describe Channel 22s
approach to covering news compared to the rest of the TV stations in
the market?
CH: We want to be fair, objective and complete.
We seek the relevance in every story. We solicit viewer response to
our stories and those concerns have impact on what we cover.
VMD: What does your job at Channel 22 entail?
CH: Im the managing editor, so I manage.
I also find stories, try to keep track of whats going on in the
state and talk to the public. The reporters come up with stories too.
Then, between my boss and I, we figure out what we want to cover and
how we are going to do that.
VMD: Whats your own philosophy behind
the best way to cover news?
CH: Obviously to get the facts of the story
and cover it from all angles. Its our job to present the viewers
with the information and let them decide where they stand on an issue.
Its the basic, traditional approach to news. You want to make
sure the people featured in the story are telling their stories.
VMD: What makes a good TV news story?
CH: A good story, in general, is one that
affects the lives of the audience. The primary difference between TV
and other media is that in TV, you should always think visually. That
can work to our advantage because we have the ability of capturing peoples
words and emotions on camera for the viewer.
VMD: How does that translate to you being
pitched with a story idea?
CH: I try to treat each event on its own
merit. Ive gotten some good ideas from people who do public relations
once in a while. In a story, we want to see people whose lives are affected
by whatever the event is based on, and those people need to be made
available to us. That means we want to hear from northern New Yorkers
and Vermonters. Plus, we want something visual to go along with it.
VMD: Whats your take on press conferences?
CH: News conferences by themselves are not
as helpful to an audience as they could be. You need a "real person"
element that youre usually not going to get from a news conference
alone. Again, you need to get people into the story whose lives are
affected by whats going on.
VMD: The topic of same-sex marriage is obviously
going to be news story thats heavily covered this legislative
session. What else do you think will be the hot topics in Montpelier
this session?
CH: I think were going to see some
other issues than same-sex marriage, including the availability of healthcare
and the cost of prescription drugs. I also think education will be an
issue, along with electric rates and transportation, like big trucks.
VMD: What sort of lead-time do you need for
a story?
CH: One to two weeks before the event is
plenty of time. Some people have sent information the morning of the
event, which is usually too late.
VMD: Whats the time to contact you
about a news story?
CH: Im here all day, but the later
part of the afternoon isnt great because its crunch-time.
But I talk to people all day long. I like talking to people. Thats
one of the reasons I like my job.
VMD: What about the best way to contact you?
CH: Faxes and the phone are O.K. E-mail
is O.K. too, but I usually end up printing it out anyway. People need
to pay attention to what theyre sending. I need to be able to
read the fax, first of all. I want to see the date of the event put
at the top somewhere. Sometimes I get faxes that dont have a date
on them. If I have to call a person up and ask them when something is,
its a drag and an extra step I dont have to take. Keep the
press releases simple: the who, what, when, where and why. You dont
want too much information, nor do you want one sentence so that I have
no idea what the event is about.
VMD: Thank you.
Editors Note: This interview was conducted
in winter 1999/00. The names and organizations mentioned were current
as of that time.