Deadlines

• A morning newspaper’s final deadline is 11 p.m.
  
• Television deadlines are 10:30 a.m., 4:30 p.m. and 9:30 p.m.
  
• Radio has flexible deadlines throughout the day.

Visuals

• Newspapers are looking for an emotional still photograph that sums up the story.
  
• Television is looking for action.

Interviews

• Newspaper reporters might have questions to ask after a meeting or will call you on the telephone for a comment.
  
• Television needs to interview you in person — whether it’s after a meeting or to get new information.
  
• Radio needs to get a clear voice on tape and may ask to interview you in person or via telephone.

Beats

• Newspapers generally have reporters who cover specific beats
  — schools, communities and so on.
  
• Television has some beat reporters, but most are general assignment and do not specialize.
  
• Radio reporters are all general assignment.

Coverage

• Newspapers will cover most stories that have news or feature appeal.
  
• Television has a smaller staff; therefore, it is more selective in its coverage.
  
• Radio has the smallest staff and covers only major, hard news.